Prof. Ruby Roy Dholakia, Former Faculty

M.B.A. (California), Ph.D. (Northwestern) Academic Group: Marketing

Professor Ruby Dhlokia started her academic career in 1970 at the Indian Institute of Management, in Calcutta, India and she joined the University of Rhode Island in 1981. Ruby earned her B.S. and M.B.A. from the University of California, Berkeley, and Ph.D. in Marketing from Kellogg Graduate School of Management, Northwestern University. Known for her petite frame and her dynamic charisma, Ruby has dedicated her professional life to scholastic leadership, commanding attention because of her scholarly contributions, international influence, tenacity, and perseverance. Widely published in peer-reviewed academic journals and trade publications, Ruby has presented her research at numerous conferences nationally and internationally. She is the editor or co-editor of several books that examine the relationships between marketing, development, and technology with a keen attention to social marketing, macro-marketing, retailing, technology and consumer behavior, and online shopping. Her most recent book is Technology and Consumption: Understanding Consumer Choices and Behaviors, published in 2012 by Springer. Ruby has been a visiting professor all over the world from India to Finland to Norway to Japan. Ruby shares her influence and knowledge with all those who cross her path. She has taught undergraduate, graduate, and Ph.D. students for most of her career, leaving a lasting influence on their lives and careers in an order of magnitude that is almost impossible to quantify. Ruby is deeply respected by her students and has recently been honored with the 2016 University of Rhode Island Advanced Career Faculty Research and Scholarship Award in the Social Sciences, Arts, and Humanities, on top of multiple other teaching excellence awards. In 1984, she pioneered Research Institute for Telecommunications and Information Marketing (RITIM) that brought industry participants and research scholars to the College of Business. Students and faculty worked on projects supported by companies that include AT&T, Verizon, Bellcore, Telecom Italia, Motorola, Rhode Island Public Utilities Commission, and Unisys. The COTIM conferences brought visibility to the College and influenced Ruby to concentrate her research on new technologies. All the PhD students who worked under her supervision wrote their dissertations on technology-related marketing topics.

Contributed by: Mr. G. M. Kapur

List Of Publications

     1977-11



     Source: INDIAN INSTITUTE OF MANAGEMENT CALCUTTA BULLETIN (1977)
https://web.uri.edu/business/meet/ruby-roy-dholakia/
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